How to gain insights and prepare for sales in 2020

This week the Estonian Government AI top-level meetup Kratitreff (more info presented the insights of the AI-related pilot projects in Governmental organisations. The main challenges are related to a missing hypothesis, unrealistic targets or inadequate project teams during the POC-s or trials. We @Feelingstream feel quite similar. Therefore I would like to share the experience we have captured during 2019.

Year of the pilots for Feelingstream

We have executed over 20 pilot projects with large and medium enterprises or government organisations over the last 12 months. The data volumes in the pilots have varied from 100 to 500’000 customer service calls, emails or chat/chatbot conversations. During the pilots, all customer service calls have been transcribed to textual format with Feelingstream Speech2text models. Results are astonishing as top management will have the first-ever visibility on a large scale to the actual customer service. 

Let me share the most important learnings from 2019:

Learning 1: Pilot is not technical validation but business value validation

Corporates often create POC-s as technical capability validation projects. Our POCs are different – we focus validating on business value replying to a simple question “what the organisation could benefit if customer service is fully visible for management level?” Therefore we work closely with business stakeholders from sales, marketing, quality and product management units.

Learning 2: Always set the hypothesis

An organisation often sets the POC-s without a clear hypothesis. Based on our experience, working with the unclearly defined targets will not lead to a good outcome. Especially when the technology works well – then the need for showcasing clear business value is crucial. Otherwise, there is nothing as the next step for the business side to decide. 

Learning 3: Nobody knows what is really happening in customer service

Believe or not, we have recognised that organisations live far from their customer frontlines, customer perception and actual customer service. After the POC organisations know what is actually happening in their customer service. It is about audio and text. If analysed on a scale the real discoveries are unhidden. We believe that organisations need to go deep into the conversations and service situations to improve their services and customer perception.

2019 has been successful for Feelingstream

Looking back to the ending year 2019, Feelingstream has made great progress. We have launched the most complete platform for customer conversational analytics for the Nordic languages. The latest achievements are:

  • Speech-to-text (Automated Speech Recognition, ASR) in Estonian, Finnish, Russian, and Swedish. We wrote about the FIN ASR here
  • A new feature to get a list of sales leads and contact for close the deal;
  • Assign a task to win back team, when there is churn risk detected;
  • Classify calls which indicate negative sentiment and take actions immediately;
  • Use industry-specific audio characteristics to cluster your business signals.

Our customer in Finland, Nordea Bank ( and in Estonia, Telia ( are happily gaining the value of analytics. Thank you for all of Feelingstream customers. 

These achievements were possible because of supercool team members of Feelingstream. With the team, we are building a new analysis approach to the data unused so far. Therefore there are a lot of experimentations, collecting ideas and bouncing concepts with customers. I’m proud to have all you on my team!

The first sight to 2020

We code until the last minute of 2019 but continue in 2020. Still, the focus goes more to growing our sales execution capabilities and focusing on talking more customers in the Nordics and the Baltics region. We see our uniqueness in the market as the ability to anonymise audio data to comply with the GDPR and data security requirements. Moreover, there will be next ASR models for Danish and Norwegian languages, plus massive UX updates. But most surely we have a lot of challenging tasks and fun with our fantastic team! 

Have a great Christmas time!

Terje Ennomäe

CEO of Feelingstream

December 2019

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