How you’ll always remember the first live demo

The task – do a demo

Ajujaht had one more plan with the seven teams. We had a couple of weeks to do a self-assessment session for the jury and also prepare the demo for our product.

How to do a successful demo with a highly technical product?

The self-assessment part of our task came pretty easily. The topics weren’t new to us since we have constantly analysed and reflected back how we are doing and why we are doing this. We had also recently agreed upon the exact positioning of our first product that also consisted of analysing ourselves. We agreed that we want to concentrate on our team SWOT. We wanted to speak very openly about both our strengths and weaknesses.

It was the second part of the task that proved difficult at first. We were able to convince, together with some other teams that a screen is necessary with our digital products. We had played theater already before and really wanted to be serious this time. It was finally successful and the broadcasting team agreed having a screen at the studio. There was one constraint though: we need to show moving visuals. Okay.

Our robot is moving emails from regular queue to the fast tracker – to the fast queue where all emails need a faster reply. We thought about how can we really make it interactive. We needed to show what this robot can do without compromising any of our current customers. Real customer data we work with is protected, anonymous, and should never be shared. Thus, we created a generated stream of customer emails for this imaginary company Ajujaht. For Ajujaht, acquiring new customers is the priority at the moment. So all the emails from new customers need to be answered faster than general requests.

Additionally, we wanted the jury to participate. We asked them, as the customers of this imaginary company, to send a request where they need a new service. This was the first time ever, where we set up this kind of live demo. Our risk was to fail if the jury’s emails are not prioritized as well as they should. At the same time, we really wanted them to participate to objectively assess the need for our kind of service. But we did it!

We were ready to roll out the demo with this generated data and for it we also set up a regular stream of generated emails from customers asking about random things. The thing is, that our target group companies receive up until 250,000 customer requests per month. We had to show the regular stream of emails as well and filtering out the jury’s requests. It worked! All the emails that the jury sent were filtered out correctly. The process went smoothly and the jury even tested our product with some random spam emails that stayed to the regular inbox.

The jury was friendly with the comments and while deciding also recognized for an actual working product and real paying customers. Thank you for that and for picking on us so we get better every day! Congratulations to Levonapp (Levidera), Foxcademy and SprayPrinter for a ticket to the final! We are so grateful for having met all of you. We wish good luck to all the Ajujaht batch 9 startups!

This time the jury consisted of Mart Maasik (SEB), Erki Mölder (EAS), Kristi Täht (Marat) & Kaidi Ruusalepp (Funderbeam), Taavi Einaste (Nortal).

The episode aired yesterday evening and you can check it here: http://etv.err.ee/v/elusaated/ajujaht/saated/c43d8373-215c-4f88-9851-f344dafe47d3/ajujaht-2016-78  – just hold back, it’s in Estonian 🙂
Good luck in the final to all the teams – you have been a wonderful competition!

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