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Interpreting customer feedback beyond the NPS score

Interpreting customer feedback beyond the NPS score is trickier thank you’d think. Imagine this. You have composed a clever questionnaire with carefully worded questions. It presents tested categories for ranking between best to worst or fastest to slowest. You have added a box for free form comments. The difficult part is now done – all...

How predefined topics kill the vibe

I had a problem with my new internet and mobile service provider. I got the first bill and couldn’t believe the amount it stated. Additionally, I noticed that the package I had bought didn’t fit my needs. For example, I didn’t need the reminder about used limits, an automatic service at all. I was worried...
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